Should your business build its own digital marketing team or hire an agency?
Answers to these questions can never be to general. The reality of it is that it depends. It depends on your marketing budget, your buyer persona and your niche. But to be honest, it mostly depends on your budget.
Large businesses can afford a highly skilled digital marketing team, and normally they have a very well prepared and high payed group of marketers to overlook the company’s digital efforts while also partner with agencies in specific markets that can help to reach the objectives of the central digital marketing team.
But if you are not a multinational but instead a small or medium business. Can you afford such a team?
First let’s list the components of a complete and effective digital marketing team.
With this team, you can ensure to have specialists in each area. Many small businesses make the mistake of having a digital handler. This is a person that attempts to manage all the digital areas of your company. This is erroneous for many reasons, but let’s name a few:
There are many areas that must be addressed to execute an effective digital marketing strategy, and like in any other aspect of your business. You want the best and most qualified prospects in each area to get the best results.
Let’s look at several factors that must be considered before making the decision of what is best:
A correct answer for this question is hard to come by, but if you are running a small or medium business, due to the logistics, costs and quality, an agency may be the safest and most effective solution to your digital marketing needs.
(Thanks to Payscale.com for providing salaries information.)